What Marketing My New Coaching Program Has Taught Me About Finding and Keeping a New Job (intro)
Over the next several days, I’m going to give you a little peak into the mental drama I’ve been having as I market my new course & coaching program… (I’ve got plenty to share :)
And how the same mental drama may be coming up for you when you recruit for a new job or try to deliver results in the job you have.
Because whether you’re looking for a job, trying to sell your product to customers, or trying to lead your team in a unified direction…
Recruiting, sales & marketing, and leadership all have one thing in common — they require excellent persuasive skills.
And when you’re trying to persuade other people to see things the way you do…
You are guaranteed to run into people who are not convinced.
And when that happens — when job offers aren’t coming, customers aren’t buying, and your team is not fired up by what you have to say…
The biggest lesson I’ve learned is this:
Troubleshoot your funnel first, then your fundamentals
When I say fundamentals, I mean this:
You: Your fit as a job candidate, as the person offering this product, or as the person leading this team
The customer: The people hiring you, the customers of your product, or your team members
The product: The experience & skillset you bring to a job, the product you’re selling, or the vision and direction you’re offering to your team
When I say funnel, I mean this:
Step 1: Your confidence and conviction in the fundamentals. Are you 100% sold on what you’re selling?
Step 2: Your reach. Have you figured out where the people you want to reach hang out? Are you actually reaching them?
Step 3: Your message. If you’re reaching them, are you explaining what you offer in the most clear and compelling way possible?
Step 4: Your exposure. If you’re reaching them and speaking clearly & compellingly, have you given them enough points of exposure to you to get them over the hump to be persuaded?
When you run into rejection, skepticism, or total silence from the people you’re trying to reach…
Your brain will want to tinker with the fundamentals immediately.
It will want to start judging and changing yourself, the customer, and/or the product.
And I’m telling you: Keep the fundamentals the same. FIRST work on your funnel.
Get to work on your confidence and conviction, your reach, your message, and your exposure — without changing a single fundamental.
Why?
Because your brain is going to freak out and want to change the fundamentals based on very few data points. ONE rejection is often enough to do it. Maybe five if you’re very strong.
And 1-5 data points is way too few to make a solid business decision about changing your fundamentals.
Over the next few days, I’m going to show you exactly how this applies to selling a product to customers, selling yourself to employers, and selling a vision & direction to your team.
And if you’re a big nerd like me, and you love using diagnostic frameworks to break problems down and step-by-step processes to solve them…
Then don’t forget to join the waitlist for my 2023 course & coaching program. It’s full of frameworks and processes just like this :)
From Imposter to “I Got This.”
The High-Stress High Achiever’s step-by-step guide to:
- Eliminate work stress and imposter syndrome
- Get clear + get moving on their next career step
- Create a life they love living
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