No Such Thing As An Obstacle
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Earlier, we started a conversation with a fictional client about her very real problem ā she hates her job.
Letās keep that conversation going (with a quick recap of where we left it off).
Client: So I guess what I really need is a corporate strategy-type role at a smaller company.
I want a more senior title so I can have a team that does the legwork
I want to be in a strategy function so I have the authority to have strategic discussions
I want it to be a smaller company so I can stay close to the execution, without being in some ivory tower like most corporate strategy teams are.
Is that the kind of job I should look for?
Coach: Yes, that makes a ton of sense, and using these criteria to filter future jobs is a great call.
Hereās my other push for you thoughā
Imagine you are the āthe corporate strategy genius,ā or whatever you want to call her. Youāre kicking butt every day, people are clamoring for your advice, youāre adding tons of value, and youāre feeling amazing.
Now imagine THAT version of you gets thrown into your current situation. Everything is on fire. Her team is swamped, so sheās having to pull data herself. Sheās rushing around day to day. And no one in the company wants to think about the bigger picture right now.
How does THAT version of you handle this situation? What does the corporate strategy genius do?
Client: Oh, I get it! Youāre saying that I need to practice figuring things out. I could change my circumstances, but if Iām in the habit of finding obstacles and running away, then Iām just going to get better at finding obstacles and running away.
But some obstacles are self-imposed and some arenāt, right? How can I tell the difference between an obstacle thatās just in my head and one thatās really an obstacle?
Coach: Youāre going to hate this answer, butā¦all obstacles are in your head.
Client: No, that canāt be right. Thereās so much stuff I canāt control! I have to spend all my time doing boring work thatās way below my paygrade because we donāt have the budget for a team and our internal infrastructure is terrible. Thatās not in my head ā thatās real.
Coach: You doing that work is real. You having to do that work ā I think you know thatās a thought, but Iāll even give you that for now. Letās say you actually have to.
Deciding that having to do that work is an obstacle ā thatās your choice.
Honestly, the way youāre describing it ā someone could easily say āthatās my dream job!ā Youāre getting paid an executive level salary for doing easy, brainless work, and the company is so badly run that even if everything fails, no one will blame you. I mean, can I have that job?
Client: Oh, come on. Maybe someone whoās lazy and has no ambition would want that job (no offense). But itās not the kind of job I want.
Coach: I think weāve found the root of the problem. Thatās your unhelpful thought ā this is not what I want.
Client: But thatās true! This isnāt what I want.
Coach: What are all the things in this job that you wish were different?
Client: I wish I had a team. I wish the leadership didnāt keep changing their mind about what they want. I wish we were organized differently; the team interactions make no sense today. I wish they had invested in the basics; we canāt even do the simplest things right. I wish I had more time. I wish I cared enough to fix all this stupid stuff, but I donāt.
Coach: Okay! Thatās a good list. But letās get really clear about whatās happening.
Every time you say āI wish,ā your brain is hanging out in the gap between what is and what you want it to be.
Itās taking all its amazing problem-solving power, and itās focusing on explaining how and why and to what degree this is NOT what you want. At this point, you could probably write a ten-page paper on how much this job sucks and every root cause that made it this way.
Client: Yeah, I probably could.
Coach: Now hereās something thatās way more helpful than thinking āI wantā and āI wish.ā
āThis is.ā
I donāt have a team. I disagree with the leadershipās decisions. We are organized how we are organized. We have invested in what we have invested in. I have 24 hours in a day. I only have so much energy to care about things.
Thatās what is. Now what do you want to do about it?
Take all that problem-solving energy thatās tied up in āI want,ā and turn it toward āThis is. Now what?ā
Because thatās what I mean when I say that all obstacles are self-created. One personās obstacle is another personās dream situation! All there is in the world is facts that exist, and choices you make about how to handle them.
Thereās no such thing as an obstacle. There are only decisions.

